Premier League clubs bank RECORD £462.5m from shirt and sleeve sponsorship deals this season

Premier League clubs have banked a record £462.5million from shirt and sleeve sponsorship deals this season.

The 20 top-flight clubs have negotiated front of shirt deals worth a combined £360m, with a further £102.5m generated from sleeve deals.

Manchester City have leapfrogged Manchester United with the biggest shirt deal.

The champions’ deal with Etihad Airways is worth £50m this season after an incremental increase — £3m more than United’s arrangement with TeamViewer.

United and Chelsea have attracted the largest sleeve agreements — the deals with DXC and AmberGroup are both worth £20m a year.

Nottingham Forest have yet to announce shirt and sleeve sponsors, which could be worth £10m combined. Everton and Aston Villa are continuing to negotiate with potential sleeve sponsors.

The record tally is evidence of the commercial power of the Premier League after the pandemic.

The rise of crypto partnerships in the Premier League continues — 14 clubs have some sort of relationship with a crypto company, crypto trading platform, tokens or NFTs. Crypto is also becoming an increasingly important revenue stream, despite concerns that the sector is unregulated.

The Mail on Sunday can reveal that Manchester United’s deal with crypto partner Tezos is the biggest deal of its kind in the Premier League, worth £24m a year — the seventh largest deal in the Premier League.

Despite a blanket ban on gambling within football, nine Premier League teams will carry sponsorship from gambling companies this season.

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  • 1 час, 5 минут назад 09.08.2022Sport
    Serena Williams issues emotional farewell as she announces retirement plans

    American superstar Serena Williams has revealed that she will be retiring from tennis. In an article with Vogue, she has explained that she will be moving ‘in a different direction’ and that she will be relishing the ‘next few weeks’ before she hangs up her racket for good.

    Williams appears on the front cover of the Vogue magazine for September, titled: ‘Serena’s farewell: I’m terrible at goodbyes’. In a heartfelt Instagram post, the 40-year-old wrote: “There comes a time in life when we have to decide to move in a different direction.

    “That time is always hard when you love something so much. My goodness do I enjoy tennis. But now, the countdown has begun.

    “I have to focus on being a mom, my spiritual goals and finally discovering a different, but just exciting Serena. I’m gonna relish these next few weeks.”

    Williams has won the second-most Grand Slam singles titles with 23, just one behind Margaret Court. Though she will be hoping to match that record at the US Open later this month, where she may well say her farewell on home soil.

    The five-time WTA Tour Championship winner could have equalled Court’s record at Wimbledon earlier this summer, but she was beaten French star Harmony Tan in the final. The victory would have enabled Williams to then beat the overall record at the US Open before calling time on her career, but she revealed that was never her intention.

    She continued: “Unfortunately I wasn’t ready to win Wimbledon this year. And I don’t know if I will be ready to win New York. But I’m going to try. And the lead-up tournaments will be fun.

    “I know there’s a fan fantasy that I might have tied Margaret that day in London, then maybe beat her record in New York, and then at the trophy ceremony say, “See ya!” I get that. It’s a good fantasy. But I’m not looking for some ceremonial, final on-court moment.

    “I’m terrible at goodbyes, the world’s worst. But please know that I am more grateful for you than I can ever express in words. You have carried me to so many wins and so many trophies. I’m going to miss that version of me, that girl who played tennis. And I’m going to miss you.”

  • 1 час, 5 минут назад 09.08.2022Sport
    Man Utd ‘offered Alvaro Morata’ in latest transfer twist to engulf Old Trafford

    Manchester United have been offered former Chelsea striker Alvaro Morata after pulling out of a deal for former West Ham forward Marko Arnautovic over fan backlash, according to reports. Red Devils fans were fuming following reports that a deal for the 33-year-old Arnautovic was proposed to Bologna, and the Old Trafford hierarchy have now moved on to new targets.

    United have endured a tough transfer window, with the failure to sign Frenkie de Jong weighing heavily on those in charge of finalising deals. New boss Erik ten Hag earmarked De Jong as a top target, but also wants a new striker.

    Arnautovic was lined up as a potential short-term option after the club missed out on Red Bull Leipzig-bound Benjamin Sesko. But fans have complained about the possible addition of the Austrian, with some even emailing club staff in an attempt to show their displeasure.

    Reports on Tuesday claim that United have now pulled out of a deal for Arnautovic, who scored 14 goals for Bologna last season. Atletico Madrid forward Morata has since been offered to the fallen English giants.

    That is according to ESPN, who report that United are looking elsewhere after ditching their pursuit of Arnautovic. Some supporters were angered by the underwhelming nature of signing the ex-West Ham and Stoke City man, while others believed there were ethical reasons why he should not be signed.

    Arnautovic was banned for one match at Euro 2020 for allegedly using an offensive slur against Ezgjan Alioski, a North Macedonian player who is of Albanian heritage.

    The Athletic report that Bologna were pricing Arnautovic out of the ‘low-cost’ bracket. United had apparently seen a bid in the region of £6.8m rejected by the Serie A outfit.

    United could now move on to trying to sign Morata, who struggled at Chelsea in a spell between 2017 and 2020. He scored 16 league goals before joining Atletico on loan for the 2019-20 campaign.

    The Spain international was then signed by the La Liga club permanently but has spent the last two seasons on loan at Juventus, who did not take up their option to sign him permanently.

    United have struggled to sign Ten Hag’s main targets this summer. Barcelona midfielder De Jong was pinpointed as a player who could transform the club’s midfield but a deal to sign the Dutchman has proved complicated.

    De Jong wants deferred wages paid in full by Barca before he departs, and does not appear too keen on a move to Old Trafford. Instead, he could choose to join Premier League rivals Chelsea who have also expressed an interest.

  • 1 час, 5 минут назад 09.08.2022Sport
    Derek Chisora fires back at Tyson Fury after call out – ‘Send me the paperwork b****’

    Derek Chisora has demanded that Tyson Fury sends him the paperwork for their trilogy fight as talk of another fight begins. ‘Del Boy’ is responding to Fury’s recent announcement that he plans to come out of retirement and face Chisora for a third time under new trainer Isaac Lowe.

    During a recent video uploaded to Twitter, Fury sent a message to Chisora and explained why he has chosen to come back. He said: “Well Andy, I’ve decided to come back to boxing because I can be the first heavyweight champion in history to have two trilogies, one with Deontay Wilder and a second one with Derek Chisora.

    “I always said I’d fight Derek Chisora at the end of my career and here we are breaking all records again, setting precedents and why I’ve chosen Isaac Lowe as my trainer is because when I was with Peter [Fury] Issac was there, when I was with Ben [Davison] Issac’s always been there, and when I was with SugarHill [Steward] Isaac’s always been there as well. He’s always given me information, he knows me better than anybody on the planet and we’re a great team, we’ve always been together and we’re going to finish this out together.

    “We’ve always worked very well together, and here we are about to take on a massive massive massive event.”

    In response to Fury’s call out, Chisora responded: “Tyson stop talking s*** mate, phone Mummy and Daddy. Mummy is Frank Warren, Daddy is f***ing Bob Arum tell them you want to hang out with me, okay? And send me the paperwork b****”

    Both men used to be friends but recently fell out after Chisora predicted that Dillian Whyte would knock out Fury during his last contest in April. Speaking to talkSPORT, Fury explained that he had taken exception to Chisora’s comments and that they are ‘no longer friends’.

    He said: “Me and Derek Chisora used to be chum buddies. I went to Monaco to support him. I went to Hamburg to support him. Then, as soon as I have a fight he goes, ‘I’ll pick the other guy’. So, Derek Chisora can kiss my a*** and if I see him I’m going to punch him in the face.”

    He continued: “when I see you, Derek, you’ve got me to fight. Derek Chisora if you’re out there and you wanna fight come and see me. I’ve busted you two times already and I’ll do it again, you little sucker.”

    The pair previously fought each other in 2011 and 2014 with Fury winning both contests. In their last outing, Fury became only the second man to stop the iron-chinned veteran with a tenth-round retirement victory.

    Many had hoped that Fury would make his return against the winner of Oleksandr Usyk and Anthony Joshua on August 20 but it appears the Mancunian is more interested in running it back with Chisora. According to reports, the fight is being targeted for December, however, the location is currently undisclosed.

  • 1 час, 51 минута назад 09.08.2022Sport
    LIV Golf: Sergio Garcia’s WhatsApp messages to Greg Norman about stars ‘s****ing their pants’

    Sergio Garcia’s concerned messages about signing up to the controversial Saudi-backed LIV Golf series have been revealed, stating that some stars were ‘s****ing their pants’.

    The breakaway event has dominated headlines ever since it was conjured up. Eleven LIV Golf defectors, led by Phil Mickelson and Bryson DeChambeau, filed an antitrust lawsuit against the PGA Tour last week.

    The PGA Tour banned the players for signing up to the breakaway tournaments with the 11 rebels claiming they are being punished for playing in the event.

    And now Whatsapp messages between Garcia, who has joined the LIV Golf series, and the event’s CEO Greg Norman have emerged.

    The exchange has been uncovered in the lawsuit, showing the pair’s conversation about the possibility of LIV golfers being suspended by the PGA tour.

    ‘I just wanted to see how things are going with the League, cause it seems like a lot of those guys that were loving it and excited about it last week, now are s****ing in their pants,’ Garcia’s message read on February 11, as revealed by Golf Magazine.

    Norman replied: ‘Morning. All going very well. I have not heard the white noise of s****ing their pants. Who are you referencing so I can run a check?’

    Garcia expressed his fear that some of the ‘younger’ players were successfully ‘scared’ by the PGA Tour.

    ‘If you have names I can reach out to them,’ Norman said in response.

    ‘In regards to the Tour if they were going to ban players they would have already. They know they cannot hence no action outside of verbal threats. If you can get them or any player threatened to get it [in writing] fantastic. Thanks.’

    Major players have and continue to be tempted away from the long-established tours by the ludicrous sums of money on offer, with the breakaway being backed by $2billion of Saudi money and the total prize money pot across eight events amounting to around £205million.

    Garcia’s concern about being punished for deferring to the LIV Tour continued on February 17.

    His message read: ‘It’s official. Tour has told our managers this week that whoever signs with the League, is ban[ned] from the Tour for life! I don’t know how are we gonna get enough good players to join the League under [these] conditions. What do you think.’

    But chief Norman was not worried and reassured Garcia that the PGA Tour could not inflict that punishment.

    ‘They cannot ban you for one day let alone life,’ he responded. ‘It is a shallow threat. Ask them to put it in writing to you or any player. I bet they don’t. Happy for anyone to speak with our legal team to better understand they have no chance of enforcing.

    ‘Who said there would be a lifetime ban? And to whom? You? Or your agent? What are they saying specifically? Important to know these facts. Also I will get something to show you why they cannot.’

    Garcia explained where the threat came from and expressed his doubt over being able to get it in writing.

    ‘The commissioner had a meeting with the 5 or 6 biggest agencies of golf managers, mine included, and first told them that if any of their players had signed with the [LIV] league, that they should leave the room and after that they talked about what the [PGA Tour] is going to do going forward and that whoever signs with [LIV] they would be [banned] from the [PGA Tour] for life. I would love to get it in writing but I doubt they will do that,’ the Spaniard wrote back.

    The Saudi rebels’ bombshell lawsuit has claimed their suspension from the Tour would cause their careers ‘irreparable harm’.

    The lawsuit read: ‘As part of its carefully orchestrated plan to defeat competition, the Tour has threatened lifetime bans on players who play in even a single LIV Golf event.

    ‘It has backed up these threats by imposing unprecedented suspensions on players (including the Plaintiffs) that threaten irreparable harm to the players and their ability to pursue their profession.’

    PGA Tour Commissioner Jay Monahan previously responded to the lawsuit with a terse memo to his players in which he referred to ’11 of your former colleagues’ suing the tour and continued to refer to LIV Golf as the ‘Saudi Golf League.’

    Monahan said players knew the consequences of signing up for the rival league.

    ‘We have been preparing to protect our membership and contest this latest attempt to disrupt our tour, and you should be confident in the legal merits of our position,’ Monahan wrote.

    ‘Fundamentally, these suspended players – who are now Saudi Golf League employees – have walked away from the tour and now want back in,’ he wrote.

    ‘It’s an attempt to use the tour platform to promote themselves and to freeride on your benefits and efforts.’

  • 3 часа, 5 минут назад 09.08.2022Sport
    Jessica Ennis-Hill’s former coach Toni Minichiello banned for life for sexual misconduct

    Former UK Athletics coach Toni Minichiello has been banned for life after an investigation ruled he ‘engaged in sexually physical behaviour’ over a 15-year period. Minichiello, who helped lead Jessica Ennis-Hill to gold at the London 2012 Olympics, was originally suspended last year after complaints from multiple female athletes and coaches.

    The Panel appointed by the UK Athletics board have now reached their conclusion with numerous breaches of his contract including:

    – Made inappropriate sexual references and gestures to athletes;

    – Failed to respect the athletes right to a private life by making intrusive enquiries and personal comments about their personal lives;

    – Engaged in sexually physical behaviour, namely inappropriate and unwanted touching of athletes to whom he owed a duty of care;

    – Engaged in inappropriate and sometimes aggressive behaviour, bullying and emotional abuse.

    UK Athletics’ statement read: “UKA has considered the matter and decided that these findings are of the utmost seriousness. They amount to a large number of breaches of the UKA Coach Licence Terms over a 15 year period. They constitute gross breaches of trust by Mr Minichiello which have had severe consequences for the mental health and mental wellbeing of the athletes under his charge.

    “It is noted that during the process of these disciplinary matters, Mr Minichiello’s coaching licence expired and therefore cannot be suspended/subject to a sanction. Therefore, UKA has decided that it will not entertain any future application made by Mr Minichiello for a UKA Coach Licence in perpetuity.

    “The issuance of a UKA licence to a coach is essentially a representation on behalf of UKA that the coach in question can be trusted with the athletes under his charge. UKA is firmly of the view that there will never be a time in the future at which it would be appropriate to grant that assurance and issue such a licence.

    “Should Mr Minichiello wish to apply for a Coach Licence in the future, the matter will ultimately be subject to an appeal before the relevant body under UKA Rules.”

    Minichiello, who allowed his coaching licence to expire, has always denied any wrongdoing.

  • 3 часа, 5 минут назад 09.08.2022Sport
    Oleksandr Usyk baffles fans as Amir Khan shares new video ahead of Anthony Joshua rematch

    Amir Khan has posted a bizarre video of Oleksandr Usyk training for his rematch with Anthony Joshua as the former multi-weight world champion joins the camp. In the clip, Usyk can be seen balancing on a medicine ball while juggling as fans are left stunned by the Ukrainian’s training techniques.

    One fan tweeted: “Got a feeling he gets brutally banged out this time.” Another wrote: “Dropped the ball. Head’s gone. Joshua takes him to hell.” While a third added: “WTF is he doing?”

    Usyk faces Joshua for a second time on August 20 at the King Abdullah Sport City in Jeddah, Saudi Arabia. In their last outing, Usyk comfortably outpointed the Brit over twelve rounds at the Tottenham Hotspur Stadium in London as he captured the WBA (super), IBF, and WBO heavyweight titles.

    Since securing the second fight, Usyk has kept his training very much under wrap. Express Sport understands that many sparring partner’s coaches were not allowed to turn up to camp and help their fighters prepare. But as Khan’s video reveals ‘The Cat’ looks to be enjoying himself.

    A lot has been made of Usyk’s change in weight ahead of the inaugural defence of his unified heavyweight titles. A video shared by Sky Sports Boxing shows a far more muscular Usyk playing tennis with his team which has received a mixed response.

    On the one hand, many fans had flocked to the video to declare that Joshua is in ‘serious trouble’ against a bigger Usyk but many experts think otherwise. Among them is renowned boxing trainer, Dave Coldwell, who told Express Sport: “From an Usyk point of view, I get that he is going to be more aggressive and look to land bigger shots but with his mobility and speed being his two greatest assets, they will take a hit. It’s going to slow him down, if you’re losing speed, you’re giving more options to be hit and not only that I believe that AJ really needs to focus on going to Usyk’s body to take away his legs.

    “Now, if that is what he’s going for and he’s looking at landing to the body then if you put on manufactured weight and muscle mass, then when you’re getting banged downstairs to the body you tend to gas a little quicker.

    “We always look at AJ and say ‘he’s too big, he’s too bulky’ and that’s why he gasses out quicker and so if you land a few body shots on him he tends to gas quicker. Not just AJ, but in general a lot of fighters that have that high muscle density.”

    Coming into the contest, Joshua is expected to adopt a more aggressive approach under new trainer Robert Garcia. While the consensus path to victory for Usyk is to carry on from his September showing by jabbing and moving his way to victory but with more weight, there is a worry that ‘AJ’ will be able to walk him down and use his size and strength advantage to good use.

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Sport Premier League clubs bank RECORD £462.5m from shirt and sleeve sponsorship deals this season