Rochelle Humes has launched wellness products for the first time with her lifestyle brand My Little Coco, following in the footsteps of Gwyneth Paltrow and Holly Willoughby.
The Saturdays star, 33, shared a mirror selfie of herself holding the new product with her 2.2 million Instagram followers as she announced the launch of the range.
She also teased that she has a big announcement coming soon and that more new products will be launched in 2023.
Rochelle, who flashed her abs in a white crop top in the selfie, said: ‘Gang…I’m SO excited about this one. You know how much wellness is a big part of my life. Well, it’s the same story for my babies too…
‘@mylittlecoco is entering the Wellness category… I’ve got a big announcement for you real soon but this is a little teaser.’
Speaking on the affirmation cards for kids, she said: ‘I’m such a believer in positive affirmations and encouraging mindfulness from an early age… I love to leave little notes in their bag or lunch boxes but we don’t always have the time or words SO…
‘I’ve created 52 little cards with individual affirmations and quotes… written by myself, my Hubby and some of my best friends. I really hope you find them useful and that they become part of your daily ritual with your little ones.
It seems as though Rochelle is following in the steps of Gwyneth, Holly and Kate Moss as they both ventured into the wellness space after carving successful careers in TV.
Gwyneth – who is now a big player in the wellness world – first started her brand Goop as a weekly email newsletter offering ‘new age’ advice.
Her articles would share words of wisdom such as how to ‘police your thoughts’ and telling readers to ‘eliminate white foods’.
Today her brand – which has previously caused controversy with risquely-named candles and gold sex toys – is valued at $250million.
Presenter Holly launched her business venture Wylde Moon in 2021 and its emphasis on health and wellbeing also drew comparison to Hollywood star Gwyneth.
It was predicted at the time that Holly’s launch could bag her up to £12million, according to financial forecasters. Holly most recently announced a new wax melt product for her growing lifestyle brand, which also boasts a line of candles, jewellery and perfume.
Rochelle recently confirmed her last day for ITV’s show This Morning and explaned she was taking on an exciting new opportunity.
The TV presenter confirmed her last day of hosting the show alongside co-presenter, Vernon Kay and said that she ‘needs to leave in order to film another show for ITV.’
She went on to announce her departure from the show via an Instagram post that showed off one of her recent looks.
She captioned the post with ‘My last day on @thismorning this week with @vernonkay before I head up north to record @ninjawarrioruk,’
The ITV challenge show will be returning to screens later this year with Rochelle, Ben, and Chris hosting.