Brad Pitt has launched a skincare range using grapes from his vineyards in Provence, with wine and skin experts drafted in to determine the most anti-ageing.
But Le Domaine’s new website has suffered an awkward blunder as the website boasted that the products contain ‘no conservatives’.
The amusing gaffe has since been corrected to read the correct statement that the products contain ‘no preservatives’.
Presumably, the error came from a poor translation, as ‘preservatif’ means condom in French.
Before being amended, the statement read: ‘We carefully chose our ingredients and have established a very strict blacklist excluding ingredients that are subject to controversy regarding the environment or the natural balance of the body.
The brand has debuted three ‘inclusive’ – and very pricey – skincare products that are made with olive oil from Chateau Miraval, the French vineyard and castle he purchased with his ex-wife Angelina Jolie in 2012.
The Cleansing Emulsion costs $80, while the serum is priced at a staggering $385 and the cream costs $320. A fluid cream, which is launching next year, will also be available to buy for $310.
The products include ‘potent properties’ from the seeds of grapes grown at a vineyard owned by Brad’s partners at Miraval, and all of which are aimed at providing users with their very own Benjamin Button-esque results.
‘Le Domaine wants to help slow the process of skin aging and give everyone, regardless of gender or skin type, the opportunity to age well,’ the website says of its four products.
Still, Brad insists that he ‘doesn’t want to be running from aging’, telling Vogue that it is ‘a concept we can’t escape’, and claiming that the idea of ‘anti-aging’ is a ‘ridiculous… fairytale’.
‘But what is real is treating your skin in a healthy manner. And it’s something I’ve learnt to do for my business, but it kinda makes you feel better,’ he went on.
Speaking about his skincare range, Brad added: ‘The goal is to imitate the organic cycles of nature, its primeval beauty. There is no waste in nature.
‘Anything left over or discarded becomes food for something else. This exemplary circular system is the inspiration for Le Domaine.’
He did confess that he has not always had the best skincare habits, but noted that when it came to launching Le Domaine, he sought inspiration from someone who helped to encourage healthier beauty habits early on in his career: ex-girlfriend Gwyneth Paltrow.
‘I love what Gwyneth’s done [with Goop],’ Brad – who dated Gwyneth for three years, from 1994 to 1997 – gushed. ‘She is still a really dear friend, and she has built this empire.
‘She has always had that in her as a curator, and it’s been a lovely creative outlet for her.
‘In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe.’
In an interesting twist, Brad’s skincare line also has several – rather more complex – ties to his other ex Angelina Jolie, as the products are made olive oil from Chateau Miraval, which he purchased with his ex-wife.
The launch of Le Domaine comes weeks after DailyMail.com exclusively revealed that a company previously owned by the actress, 47, was suing Brad for $250million over claims that he ‘stole’ the former couple’s Miraval wine business.
A suit filed by Nouvel LLC earlier this month claims that Brad tried to ‘secretly move assets’ from their co-owned business to his friends and other companies, spent ‘millions on vanity projects’ including $1million on a swimming pool and more on a recording studio, and gave away half the company’s trademarks to a friend for free.
The lawsuit seeks damages of at least $250million.
Angelina’s former company – through which she held her shares in Miraval before selling it off to beverage giant Stoli last year – claims Brad’s alleged scheme meant she would ‘never see a dime’ of Chateau Miraval’s ‘tens of millions of dollars in profits.’
The suit further alleges that Brad ’embarked on a multi-faceted, years-long campaign to seize control of Chateau Miraval’ in ‘retaliation’ for the lengthy legal battle that the former couple became embroiled in after their split.
‘Appointing himself the rightful owner of Chateau Miraval, his twin objectives were to usurp the value of Angelina’s company, Nouvel, and to obtain sole ownership of Chateau Miraval,’ the legal documents state.
The cross-complaint is a legal clap-back after Brad sued Angelina claiming she illegally sold her stake in Chateau Miraval.
While creating the skincare line – which Brad says has been in the works for ‘so long I don’t remember now how it originally started’ – the actor once again partnered with the Perrin family, the same vintners who collaborated with the star and Angelina on their popular Chateau Miraval Cotes de Provence Rose.
The former couple bought the chateau together in 2012 and used it as their 2014 wedding venue.
The southern French castle has 35 rooms and 1,300 acres of grounds and vineyards. The couple bought it for $25million in 2012 by purchasing the Luxembourg company, Quimicum, in which it is held.
Initially, Brad’s firm Mondo Bongo had 60 per cent of the shares and Angelina’s Nouvel had 40 per cent.
But Nouvel’s lawsuit says that ‘the couple always intended that Brad and Angelina would be equal owners’, and in 2013 Brad ‘voluntarily’ transferred 10 per cent of his shares to her.
Brad has launched a lawsuit in Luxembourg claiming that 10 per cent transfer was invalid. That case is pending.
Although the actor did not address the lawsuit while chatting about the launch of his new brand, he did open up about his favorite memories of Chateau Miraval, explaining that he spent a ‘good five or six weeks’ at the French castle last Spring that were ‘special’ to him.
‘I can’t quite describe it, other than the freshness in the air, the light, the… I don’t know, it’s just a real feeling of peace and harmony and the nights are so soothing,’ he explained.
Brad also noted that his plan to launch a skincare line – which also features recycled wine cask wood on its lids – was born out of his commitment to sustainability, explaining on the Le Domaine website that he wanted to create a zero waste product, which ‘imitated the organic cycles of nature’.