It’s only been on sale for a matter of days, but the new iPhone 14 has already been involved in a nail-biting drop test.
Smartphone accessory company, Mous, put one of its protective cases on Apple’s brand new smartphone during a bungee jump stunt at Bray Lake.
Mous CEO and co-founder, James Griffith, took part in the terrifying jump, during which he launched Apple’s flagship smartphone from 60 feet off the ground.
Amazingly, both the smartphone and the smartphone case survived the drop test unscathed.
‘I’m not sure what’s scarier – jumping from that high or throwing a brand new iPhone 14!’ he joked.
The iPhone 14 was one of four new models that went on sale on Friday, alongside the iPhone 14 Pro, iPhone 14 Pro Max, and iPhone 14 Plus.
Having got his hands on the £849 device, Mr Griffith placed the phone in a Mous Limitless 5.0 case and headed to Bray Lake.
There, he climbed aboard a crane at the edge of the waters and plummeted off the bungee jump, phone in hand.
Once he was 60 feet from the ground, he launched the phone onto a gravelled road below him, making sure not to hit the deep lake instead.
Despite making quite the thud as it hit the ground, the phone and phone case were recovered by the ground team unscathed.
‘We make some very big claims about how protective our products are, so we’ve got to back them up in a big way,’ Mr Griffith said.
‘I reckon we’ve proved it with this 60ft drop-test. If a phone can survive that, you can trust your Mous case to handle your day-to-day drops.’
This isn’t the first time Mous has carried out a risky stunt to test its smartphone cases.
Previously, the firm has thrown brand new smartphones from ziplines and helicopters to prove how hardy its cases are.
The iPhone 14’s official launch on Friday caused large queues to form before major shops opened in Singapore, Thailand and Japan.
However no such lines were found in the UK, as Apple only allowed buyers who had pre-ordered their device to pick it up in stores on Friday after they opened at 8am.
The temporary restricted retail experience was due to the country being in a national mourning period following the death of Her Majesty Queen Elizabeth II.
The rules remained in place on Saturday and Sunday, while all shops were also closed on Monday, the day of the Queen’s state funeral.
Apple CEO Tim Cook announced the four variations of the iPhone 14 at the company’s ‘Far Out’ launch event on September 7.
The smartphones boast an array of flashy features, including improved camera technology, ‘Always On’ display and satellite connectivity.
The standard model retails for £849 and comes with a 6.1-inch screen, while the Plus costs £949 and has a 6.7-inch screen.
Meanwhile, the iPhone 14 Pro has a 6.1-inch screen and costs £1,099, while Pro Max has a 6.7-inch screen and costs a mammoth £1,199.
They are more expensive, largely, because they have more advanced cameras and a sophisticated pill-shaped notch at the top of the screen, called ‘Dynamic Island’.